Search Engine Optimisation & Online Marketing

All customers want to be at the top of the search engine results for their product or service! this is very difficult particularly if the customer is in a large business sector such as insurance or car sales etc. Especially bearing in mind that some larger companies may have in their marketing departments, experts taken on with the sole responsibility of building their search engine results.

However using traditional marketing combined with a specific online marketing stratergy, results can be very encouraging.

Here at Pi we have been have been developing our stratergy for over seven years and although things have been changing and evolving our focus has been on pure page content. All the other things are important but the prime result in our estimation is site content. If we are able to provide tools so that relevant site content can grow and be changed then this with your online stratergy will provide you with great results.


Pi Internet Online Marketing Campaigns

Pi Internet provides a variety of online marketing services to help improve your websites online presence.

Through search engine optimisation, content management and link building we can increase you sites online profile which will increase the number of visitors and hopefully revenue.

Search Engine Optimisation

Search engine optimisation is simply the process of organising certain areas of your site to help you get a higher ranking on a search engine and therefore increase the number of people visiting your site.

A well optimised website can be the difference between potential customers finding your website and finding one of your competitors site.

• Search Engine Optimisation Consultations and Reports - We provide all our customers with an initial consultation to discover the type of campaign that’s required. We will then provide regular reports detailing how each area of a campaign is performing.
• Full Search Engine and Directory Submission – Pi Internet will get your site submitted to a wide variety of search engines and online directories, increasing the profile of your company.
• Keyword and content optimisation – All search engines use the content of your website to determine the relevance of your site to a customers search criteria. It is therefore vital that each page of your site gives the search engine a perfect representation of your companies products or services. We can help modify an existing site to meet the search criteria of current search engines.
• Link Popularity Building – Another incredibly important aspect of online marketing is the amount of links from other suitable sites to your own. Some online marketing companies will promise you huge increase in site links, unfortunately this alone will not help increase your ranking. As far as search engines are concerned quality is as important as quantity. We provide our customers with a sizable amount of  quality links that will help increase your ranking across all the major search engines.

Pay Per Click (PPC) Marketing

As the name suggests PPC is a marketing strategy where you only pay for each customer that comes to you site from a search engine. To help boost the number of customers visiting your site you will be placed higher up the search engine rankings (how high depends on the relevance of your site and the amount you are willing to pay per click).
There are many advantages to PPC marketing, for example:

• Highly qualified audiences: Your ads will appear to users searching on search and/or content web pages relevant to the keywords you select for your campaign.
• Control over expenses: You set the maximum cost-per-click (CPC) and daily budget amounts, which our system automatically monitors to ensure you never pay more than you want.
• Maximum results with minimal investment: Pay per click advertising can start from as little as 4p per click.

Pi Internet will constantly monitor and update your campaign to meet your marketing goals for the lowest possible price.